Coca-Cola Co. will announce this week the launch of 12.5-ounce, 89-cent bottles to accompany the 16-ounce, 99-cent bottles it rolled out nationally last year as an alternative to 20-ounce bottles in U.S. convenience stores and will also slash the suggested retail price on its recently introduced eight-pack of 7.5-ounce Coke "mini'' cans in supermarkets by about 20 percent to $2.99 to try and lure more customers.
Coca-Cola Co. will announce this week the launch of 12.5-ounce, 89-cent bottles to accompany the 16-ounce, 99-cent bottles it rolled out nationally last year as an alternative to 20-ounce bottles in U.S. convenience stores and will also slash the suggested retail price on its recently introduced eight-pack of 7.5-ounce Coke "mini'' cans in supermarkets by about 20 percent to $2.99 to try and lure more customers, according to The Wall Street Journal. For the full story, click here.
Editor’s Insight: There are two key drivers behind this move: 1) a more cost conscious consumer, and 2) a more calorie conscious consumer. Coke has answered both of these needs with its downsized packages.
Coke is not the first consumer goods company to roll out new products in response to these needs. Last week, Procter & Gamble Inc. announced it is revamping its products in response to a declining middle class. 09-19-11 By Elliot Maras
