Sweet marshmallow milk LTO pairs Peeps flavors and fresh dairy

Feb. 13, 2025

Promised Land Dairy is collaborating with perennial Easter favorite Peeps to introduce Peeps Sweet Marshmallow Milk, a limited-time offering.

Source Promised Land Dairy

Promised Land Dairy is collaborating with Easter favorite Peeps to introduce Peeps Sweet Marshmallow Milk.

Promised Land Dairy is collaborating with perennial Easter favorite Peeps to introduce Peeps Sweet Marshmallow Milk, a limited-time offering.

According to the dairy producer, the collaboration is the company’s first brand partnership for the 38-year-old iconic dairy brand. In addition to Peeps Sweet Marshmallow Milk, Promised Land Dairy produces Midnight Chocolate Milk and Very Berry Strawberry Milk, with additional flavors offered seasonally.

What they are saying

“Promised Land Dairy is dedicated to crafting the most delicious milk flavors daily. We're thrilled to introduce exciting new seasonal varieties to our premium lineup,” said Heather Foitek, vice president of marketing and sales for Lala U.S., which owns Promised Land Dairy, in a release. “Peeps has been the perfect partner in this limited-time product. Our only concern now is if parents will leave any for the kids or the Easter bunny…it’s just that good!”

“We’re always looking for new ways to bring the magic of Peeps to fans beyond the Easter basket, and this collaboration with Promised Land Dairy does just that,” said Caitlin Servian, brand manager for Peeps, said in a release. “Peeps Sweet Marshmallow Milk captures the signature sweet marshmallow flavor fans know and love in a whole new way.”