Commerce technology provider Nayax Ltd. acquired UPPay, a Brazil-based digital payment and telemetry provider for automated self-service coffee machines.
Why we think this matters: Nayax’s acquisition of UPPay, a digital payment provider well versed in unattended retail environments and specifically coffee machines, adds to its portfolio of technology solutions providing consumer behavior and machine performance insights.
Adding UPPay expands Nayax's reach in Brazil
UPPay is a leader in Brazil’s thriving automated self-service coffee market. With the acquisition, Nayax will serve more than 25,000 new unattended points of sale in Brazil and gain significant penetration in the market.
UPPay is Nayax’s second acquisition in Brazil, following its purchase of VMtecnologia, another technology provider for the automated self-service industry, in 2024. That acquisition gave Nayax immediate presence in all Brazilian states, 466 cities and more than 2,400 retailers in diverse industries.
UPPay will integrate operationally with VMtecnologia, consolidating both companies’ sales, distribution and technical expertise. The company seeks to offer a wider range of combined solutions targeting new verticals like coffee vending while improving their operating margins by eliminating overhead.
The purchase price, which equates to an enterprise value of R$32.75 million BRL (~$5.3 million USD), will be paid with cash on hand and includes an earnout amount of up to $2.75 million (~$0.47 million USD).
What they are saying
“UPPay’s sophisticated yet affordable platform complements our vision of empowering retailers of all sizes with real-time operational insights, streamlined payments and seamless customer experiences,” said Yair Nechmad, CEO and chairman of Nayax. “Uniting with UPPay cements our leadership position in a key growth market and drives our continued expansion.”
“Welcoming UPPay empowers VMtecnologia to serve a broader spectrum of automated self-service retailers with a wider, more flexible set of payment, telemetry and operational solutions,” said Eduardo Muniz, CEO of VMtecnologia.
“Our success in the Brazilian coffee vending market has proven that businesses and operators are hungry for affordable, fully integrated payment and telemetry solutions,” said the founders of UPPay. “Joining forces with [Nayax] positions us to replicate this success worldwide, leveraging their powerful distribution network, comprehensive payments ecosystem, and extensive operational expertise.”
Read more about Nayax on VendingMarketWatch.com
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- Nayax launches Nayax U platform for customers
- Nayax announces a strategic partnership with Slovakia’s ASO Vending
- Nayax launches retail payments solution in Europe
- Nayax and A2Z Cust2Mate team up to offer on-cart payment capabilities for retail markets
Linda Becker | Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].
