Smart vending technologies provider Cantaloupe Inc. acquired digital marketing agency VendCentral. According to a video featuring Neil Swindale, founder of VendCentral, and Elyssa Steiner, CMO of Cantaloupe Inc., the VendCentral team will join Cantaloupe and continue to offer digital marketing services for the convenience services industry.
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"I think...the first question is, what’s going to change, right? And honestly, we’re just going to deliver more of the good stuff. I think what’s really great is you’ve built a great team. So it’s the same team, same great services that the existing customers have today. But now we’re going to really kind of ramp it up with even more resources to help operators grow," said Steiner in the video. "And we’re just thinking even bigger, right? Expanding beyond vending to support businesses of all kinds of industries that Cantaloupe serves today. So there’s a lot of exciting opportunity both for the core industry that you guys have served very well today and potentially where Cantaloupe exists that gives us some new ways to bring digital services to them."
Later in the video, Steiner added, "It’s going to be a fun ride to, like I said, just refresh and expand the services, take it to customers that need this in a new way. Just think there’s so much opportunity. Just think limitless speaks to all of that."
Swindale said finding a great fit was paramount. "I didn’t want to just sell this business. I wanted it to go upwards into an environment where it was a win-win-win and win for our customers, win for my employees and team, and then win for the company that’s taking it over — and I think Cantaloupe is definitely to add what we have built," he said in the video. "I’m honestly so proud to have achieved this. I’m so excited to hand the torch over to you guys. I will be your biggest cheerleader."
Swindale hinted that a name change may be coming for VendCentral, but it was not confirmed by Steiner.
VendingMarketWatch.com has reached out to Steiner and Swindale and will update the story as we gather more information.
Linda Becker | Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].
