PayPal Zettle comes to U.S., enabling in-person and omnichannel digital payments

PayPal Holdings Inc. is bringing PayPal Zettle to the U.S. The digital point-of-sale solution, already in use in Europe, enables small businesses to seamlessly sell across in-person and online channels.

PayPal said the launch comes at a time when there has been a historic shift in consumer behavior toward digital and omnichannel commerce.

With PayPal Zettle, small businesses get an integrated solution to accept a range of payments in-person with the Zettle card reader. It also helps them start selling online, and manage sales, inventory, reporting and payments across channels, all in one place. PayPal Zettle will also enable businesses to leverage PayPal's suite of payment and commerce solutions – from invoicing to PayPal's Business Debit Mastercard. 

Businesses can purchase their first PayPal Zettle card reader for $29, with additional readers available for $79. The PayPal Zettle transaction rate in the U.S. for card processing is 2.29% + 9¢ at launch, and PayPal and Venmo QR Code transactions will be 1.9% + 10¢ via PayPal Zettle.