Funyuns and Maruchan mashup delivers LTO snack

Aug. 5, 2024
The zesty onion profile of Funyuns meets the robust notes of Maruchan's Hot & Spicy Chicken flavor in a new LTO snack.

Maruchan and Funyuns have teamed up for a fiery new limited-edition snack: Funyuns x Maruchan Hot & Spicy Chicken Ramen Onion Flavored Rings. The unexpected flavor mash-up merges the zesty onion profile of classic Funyuns with the robust, savory notes of Maruchan's Hot & Spicy Chicken Flavor Instant Lunch.

"We're excited to unveil this collaboration that brings together two fan-favorite foods," said Mark Machino, sales and marketing manager at Maruchan. "By infusing our signature Hot & Spicy Chicken Flavor Instant Lunch with the iconic crunch of Funyuns, we've created a unique snack experience that pushes the boundaries of our traditional offerings. We believe this fusion will resonate strongly with our existing fans while also attracting new snackers who are eager to explore bold, creative flavor combinations."

"This collaboration has shown us that loyal Funyuns fans and loyal Maruchan fans are similar: they both embrace the unexpected and unique," said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America. "We couldn't think of a better way to celebrate them than by creating a bold snack that combines some of their favorite flavors."

The new Funyuns and Maruchan collaboration is available in 6, 2.125 and 0.75 oz bags nationwide for a limited time starting August 5.

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