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    Velveeta LTO enters the condiment aisle

    Jan. 27, 2025
    The launch of Vel2Go from Kraft Heinz brings a portable version of the Velveeta brand to market.
    Related To: Kraft Heinz
    Kraft Heinz
    Velveeta 2Go

    One in four millennials and Gen Z bring their own packaged condiments to meals outside the home1. Yet cheese lovers have been left dissatisfied by portable cheese condiments until now. Velveeta has introduced Vel2Go, an on-the-go cheese packet.

    The launch of Vel2Go from Kraft Heinz follows the brand’s launch of ready-to-eat queso less than a year ago.

    The limited-edition packages contain three cartons with four single-serve packets of Velveeta cheese in each.

    1. Gen Z heat seekers leading hot sauce boom, Food Dive, https://www.fooddive.com/news/gen-z-heat-seekers-leading-hot-sauce-boom/720967/

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