Velveeta LTO enters the condiment aisle

One in four millennials and Gen Z bring their own packaged condiments to meals outside the home1. Yet cheese lovers have been left dissatisfied by portable cheese condiments until now. Velveeta has introduced Vel2Go, an on-the-go cheese packet.

The launch of Vel2Go from Kraft Heinz follows the brand’s launch of ready-to-eat queso less than a year ago.

The limited-edition packages contain three cartons with four single-serve packets of Velveeta cheese in each.

1. Gen Z heat seekers leading hot sauce boom, Food Dive, https://www.fooddive.com/news/gen-z-heat-seekers-leading-hot-sauce-boom/720967/