Vending Operators Bring MEDIA Machines To Life With Intelligent Store™ By Crane Merchandising Systems
WILLISTON, S.C. – August 19, 2015 – Crane Merchandising Systems, a Crane Co. company and the leading global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications, today announced the launch of Intelligent Store™ for its Merchant MEDIA and BevMAX MEDIA machines.
Intelligent Store leverages the connectivity of the fully integrated MEDIA equipment portfolio. This new powerful feature makes it easier for operators to manage machines remotely; including over-the-air software updates, custom messaging and Retail Insights™ monitoring.
The dynamic over the air capabilities contained within the MEDIA platform are used to optimize the performance of the vending machines managed by the operator.
- With the remote software update functionality, operators can have peace of mind that their MEDIA assets will always be up to date with the newest features and enhancements.
- Operators can control the content of their MEDIA screens with custom messaging by advertising or promoting specific items to attract consumers and drive sales. Crane’s graphic team assists them in creating screen content that is then delivered remotely to requested machines.
- Retail Insights reports provide robust machine level consumer data to help operators optimize the performance of their machines and ensure consumers have an engaging vending experience.
“Intelligent Store allows vending operators to fully leverage the power of a connected Media machine,” said Alan Hollis, President of Crane Merchandising Systems. “Our team works with each operator to deliver software updates and custom content over the air without costly visits to the machine. This new service continues Crane’s commitment to create value for customers through innovation, reliability, durability and reduced cost of ownership.”
About Crane Merchandising Systems
Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR).
One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service.
