Mars Chocolate North America Introduces M&M’S® Ms. Brown, First New Character Since 1999

April 19, 2012

This year, M&M’S® brand marks a major milestone with the introduction of Ms. Brown, the sixth character with a one-of-a-kind personality that complements the original crew.

This year, M&M’S® brand marks a major milestone with the introduction of Ms. Brown, the sixth character with a one-of-a-kind personality that complements the original crew. For the last 13 years, the M&M’S® characters have grown to become the “most-loved spokescandies” and are loved almost as much as the delicious chocolate candies they represent.

Ms. Brown made her TV debut in a commercial during the Super Bowl in February, part of a marketing campaign that is estimated to be the M&M’S® Brand’s largest non-product initiative of all time.

The commercial was so popular that it won the YouTube Ad Blitz contest!

She was the guest of honor – along with actress/singer Vanessa Williams -- when M&M’S® Brand opened the Museum of Chocolate Art in Manhattan Feb. 8 to 12. The museum featured a variety of commissioned art works including sculptures, paintings and photos completed in real milk chocolate, that tell the life story of Ms. Brown.

In addition, she will appear on NBC’s “The Celebrity Apprentice” 13 times, and her bespectacled visage adorned the #18 M&M’S® car when it won the NASCAR Bud Shootout Race on Feb. 19.

A 360-degree marketing plan surrounds the success of this momentous event in M&M’S® Brand history. Included are television, online video, digital media, social media, a national full-page FSI and eye-catching in-store displays.

2012 is a monumental year for the M&M’S® Brand, with the introduction of the first new M&M’S® character since 1999. The M&M’S® Characters are the brand’s greatest equity. They were named the “most-loved spokescandies” by Forbes.com, making them more popular than Ronald McDonald and the Kool-Aid Man. M&M’S® Brand Chocolate Candies are ranked #1 out of the top 50 candies of all time.