High Sierra Vending & Coffee Company Ff Sparks, NV, Joins Accent Food Services

Accent Food Services (AFS) has completed an asset purchase agreement and will integrate High Sierra Vending & Coffee Company with its existing operations. Jeff Johnson, Founder and CEO will join the Executive leadership team as Vice President, High Sierra Division. Mark Gregory, Director of Sales, will lead the customer retention and new business sales. This is the third transaction AFS has completed in the Reno/Sparks marketplace this year.  

"Jeff, Mark and their team have demonstrated great leadership & growth within our Industry. As early adopters of micro-markets, they’ve managed to transform the region with best in class retail stores serving high quality fresh food, service, and a strong brand. We are extremely excited to have Jeff lead our people and customers in this marketplace," says Rosenberg, CEO of AFS. "For more than twenty years High Sierra has been the leader in the marketplace and I am ready to see what our combined forces can do to take it to the next level. Congrats to Jeff, Mark and the entire High Sierra team for their success!" 

"I believe with our local market expertise, strong operating model, and brand, we can take advantage of Accent’s resources to accelerate growth and profitability. I am looking forward to joining this executive team and working shoulder to shoulder with our team to accomplish our goals," says Johnson, Founder & CEO, High Sierra Vending & Coffee Company. 

This transaction pushes Accent Food Services over 500 micro-markets, 8,000 customers, and 500 associates.  

For career opportunities or acquisitions please contact Accent Food Services at [email protected].