NEW YORK, July 21, 2016 /PRNewswire/ -- There is a clear demand for multicultural influence in the lives of American adults. More than three quarters of Americans (78%) agree they love trying new things outside of their own culture. This desire for novelty and variety is even higher among Millennials, of which 84% love the exposure to different cultures. People seeking this multicultural experience can find it in many places, including what they eat, watch, and buy.
These are some of the results of The Harris Poll® of 2,034 U.S. adults aged 18+ surveyed online between June 7 and 9, 2016.
One place where people look to fulfill their desire for multicultural influence is in what they eat. About one quarter of all U.S. adults (26%) say it is at least very important that the foods they buy and consume contain multicultural flavors. Millennials place more importance on buying and consuming multicultural flavors than any other generation, with 32% saying it is at least very important. Among those ages 35-44 and 45-54, 27% each find it important, while only 20% of those age 55-64 and 21% of adults ages 65 and over feel the same.
However, multicultural flavor is still not as important as other factors when purchasing and consuming food. Locally sourced ingredients are at least very important for 36% of American adults, followed by organic or natural ingredients (32%). Buying foods with multicultural flavor is seen as equally important as purchasing from a company with a strong social purpose (26%).
Complete results of this study can be found here.
Editor’s note: This is great information for micro market operators who have the ability to bring products of different shapes, sizes and cultures to the breakroom.
