In his latest b2b Perspective video, Bob Tullio tells cold callers: Try this one thing for success

“If you are in sales - you need to watch this,” said VMW contributing editor Bob Tullio.

In his latest video on the b2b Perspective Channel, Tullio gives viewers one critical defining characteristic that “makes all the difference in b2b cold calling. Without it – failure is certain,” he said.

Can you guess what it is?

According to Tullio, this particular ingredient is missing far too often, resulting in presentations that are both uninspiring and unsuccessful.

Bob Tullio is a content specialist who advises operators in the convenience services industry on how to build a successful business from the ground up. He helps industry suppliers to develop successful business relationships with operators. Tullio recently launched a YouTube channel, b2b Perspective, designed to “elevate your business in two minutes” and is currently developing an online course, Leverage the power of LinkedIn to grow your business.