Air Miles Canada Uses Enhanced Vending Machine To Engage Consumers

In 22 Canadian cities, 57 vending machines were placed by Air Miles Canada, which delivered prizes to consumers who interacted with the merchandiser, reports ScreenMediaMag.com. The branded vending machines had built-in cameras and invited consumers to smile at the camera. The consumer's smiling face would appear on the LCD screen and be sent to their email address as well as posted to Twitter and on the digital billboard advertising, with the consumer's consent.

Editor's note: This is yet another way vending machines are being used for marketing purposes. I would not be surprised if soon consumers expect all machines to include an interactive component, even those at their workplace providing snacks and beverages.