NAMA Vice President and OneShow Executive Director LyNae Schleyer announced record-breaking results for OneShow 2013, in terms of overall attendance and exhibitors – including booth space and total size of the show.
“We are thrilled with the OneShow’s performance and thankful to our growing number of attendees and exhibitors,” said Schleyer, in a prepared statement. “Our attendance since 2010 has increased an amazing 17 percent and exhibitors are up 8 percent.”
“Our industry is on such an important growth trajectory and the NAMA OneShow certainly is reflective of that. As the chair of the board of directors, the OneShow 2013 has absolutely met our strategic goals and delivered the tools to help foster our members’ growth and success, including the education sessions, the keynote events and the all-important networking that happens throughout the three-days,” said Mark Dieffenbach, NAMA chair.
One of the most important goals of the OneShow is to help exhibitors and attendees grow their businesses. This was particularly true of the more than 60 first-time exhibitors, including Klearbar, according to Ron Beaver, Director of Commercial Sales for the beverage equipment manufacturer, based in Smithville, Mo.
“The NAMA One Show has been our best trade show to date as we documented over 100 leads during the 3-day exhibition! NAMA is the perfect channel for us to promote our specialty Pour Over Units and single-serve beverage systems,” said Beaver.
At the same time, the NAMA OneShow was equally as valuable a show for long-time exhibitors. According to Anant Agrawal of Cantaloupe Systems, “This was the 14th NAMA trade show our company has participated in, and it was clearly the most productive one yet. Looking toward 2014, we plan to increase our presence at the event.”
“Most importantly, we want to maximize the energy and enthusiasm that’s resulted from the industry’s growth. From an overall association perspective, we work from a strategic vantage point to help facilitate that growth – it’s a win-win,” NAMA’s Schleyer concluded.
