Jarritos and Taste Salud team up for hydration powder

Mexican soda brand Jarritos has leaned into the wellness market, working with powdered drink mix brand Taste Salud to offer a ready-to-shake drink mix.

The powdered drink packets pair “the nostalgic punch of Jarritos’ iconic flavors” with Taste Salud’s better-for-you benefits like hydration, immunity support and mental focus. The single-serve packets are available in four flavors: Jarritos Mandarin with Hydration and Immunity, Jarritos Guava with Hydration and Immunity, Jarritos Fruit Punch with Energy and Focus, and Jarritos Lime with Energy and Focus.

What they are saying

“We are excited to keep innovating with new partners and finding new ways to share our signature flavors people have loved for 75 years,” said Eric Delamare, marketing director at Jarritos, in a release. “This collaboration marks a new chapter that honors where we have been and celebrates where we are going, all while staying true to our authentic roots.”

“For us, this collaboration is about honoring where we come from and the cultural roots that connect us,” said Josh Leyva, co-founder of Taste Salud, in a release. “These new drink mixes are more than just delicious and functional. They are a tribute to the flavor, energy, and pride of the Mexican-American community.”