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    Kraft Foods Shifts 10 Percent Of Marketing Dollars To Mobile

    Sept. 18, 2012
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    Kraft Foods is shifting money from traditional media channels to put more emphasis on mobile marketing, according to Mobile Marketer. Besides investing in apps that drive brand engagement and recognition, the vending machines Kraft has been testing, such as Jello and Cadbury, will be upgraded for mobile payments, such as Google Wallet acceptance. Full article.

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