McDonald's Adds Calorie Counts To Menu Boards Nationwide, Reveals New Test Menu Options
McDonald's USA President Jan Fields announced that the company will begin listing calorie information on restaurant and drive-thru menus nationwide, in order to further inform and help customers and employees make nutrition-minded choices.
In addition to menu board labeling, McDonald's published its first-ever nutrition progress report and revealed several 2013 menu innovations in test that will include recommended food groups from the United States Department of Agriculture's 2010 Dietary Guidelines for Americans reflected in the messages supporting MyPlate. Among the additions being tested are more seasonal fruit and vegetables options, such as blueberries and cucumbers; additional produce side options and grilled chicken choices for Happy Meals; the McWrap, inspired by McDonald's Europe, which has fresh vegetables and is available in three flavors – Chicken & Bacon, Sweet Chili Chicken, and Chicken & Ranch – starting at 350 calories and new breakfast choices, including an egg-white breakfast sandwich on an English muffin made with 8 grams of whole grain.
These are the latest in a series of actions to support McDonald's "Commitments to Offer Improved Nutrition Choices," announced July 2011.