Beverage Digest: Consumer Product Manufacturers Integrate More Digital Media In Trade Promotion Spending

Beverage Digest, a beverage industry newsletter, recently presented highlights of a study noting that big consumer product manufacturers have cut trade promotion spending in favor of “other consumer- and shopper-focused actions,” such as digital media. The report noted 65 percent of producers are using social networking or social media as part of trade promotions. For information about Beverage Digest, call 914-244-0700.

Editors Insight: VendingMarketWatch provides this information because it believes that the vending industry will assume a bigger role in retail merchandising.

Vending machines are one of the most pervasive retail formats by which consumer product manufacturers can sell their products. As vending machines become more interactive thanks to new technology, consumer product manufacturers will have more opportunities to market. The digital video screens on vending machines are already giving consumer product manufacturers new ways to engage the consumer at the point of sale. 08-07-12 By Elliot Maras