Restaurant Chains Promote New Kids Healthy Eating Campaign

July 14, 2011

More than 15,000 restaurants in the U.S., representing 19 chains, including Burger King, Cracker Barrel, Chili's, Denny's and IHOP, are participating in a voluntary new initiative called Kids LiveWell, sponsored by the National Restaurant Association and Healthy Dining, the company that runs healthydiningfinder.com, according to USA Today.

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Editor’s Insight: The food industry continues to find new ways to help educate consumers of all ages about consumers.

The vending industry has been a leader in promoting nutrition through the National Automatic Merchandising Association’s “Fit Pick” program.

In the meantime, government at all levels continues to face pressure from advocacy groups to impose stricter and stricter nutrition standards, as reported in another news item in today’s VendingMarketWatch. 07-14-11 by Elliot Maras