Mintel video explains continued rise of 'veganism'

Food producers are tapping into vegan food’s rising popularity with plant-based claims in global food launches doubling in the past few years, Mintel Group reports.

In a new video, Mintel’s food and drink analysts Edward Bergen and Dasha Short are joined by Veganuary chief executive Ria Rehberg to explore what’s driving the vegan trend.

Vegan market share in new global food product launches doubled between 2016 and 2020, according to Mintel GNPD. The three-minute video explains what’s driving this trend and forecast its long-term prospects.