LOS ANGELES--(BUSINESS WIRE)--Locali, the innovative, healthy quick service restaurant (QSR) brand based in Los Angeles, today announced the launch of its vending machine program aimed to bring organic, natural and Locali branded products to a diverse array of communities nationwide. Locali will start with the territories on both coasts, in Los Angeles and New York City, and move inward with their expansion.
“We see healthy vending as an opportunity to further our mission of encouraging sustainable convenience and thoughtful eating by setting our units up in schools, hospitals, airports and office buildings,” explained Greg Horos, COO at the brand’s parent company, Be My Guest. “With so many people on the run, our curated retail eliminates the guesswork and offers the ability for consumers to choose quickly based on taste - without worrying if they are making wrong choice for their bodies.”
Locali’s new tagline – Eat Smart. All Day.TM – reflects the company’s unwavering commitment to empowering individuals with the ability to eat in the wisest way possible in order to achieve personal bests.
In synergy with this continued mission, Locali will be adding Locali Healthy KitchenTM (a vegan packaged food line), Locali Healthy BeautyTM (a natural beauty line) and Healthy NutritionTM (a cutting edge supplement line) to their offering in the coming weeks. Locali Healthy ConvenienceTM (restaurant/markets) and Locali On The GoTM (vending machines) will serve as retail points for these lines, in addition to the wholesale distribution to independent vendors.
"As Locali enters its eighth year of business, we are honored by the customer loyalty and consistent accolades our business receives due to the quality food and customer service we provide,” said CEO Melissa Rosen. “We have been at the forefront of implementing cloud-based technologies at our locations and proactively engaging third-party delivery providers to ensure faster and wider access to what we offer. Healthy vending machines and our own product lines were the logical next steps. There is still an issue of access to healthier options. Locali aims to change that matter.”
Locali plans to open more restaurant locations of their healthy deli/market brand that serves breakfast, lunch and dinner in 2016 -2017 along with aggressive healthy vending machine expansion for all day access to be rolled out quarterly going forward.
About Locali
Locali, the innovative, healthy quick service restaurant brand based in Los Angeles, enables consumers to access a curated selection of organic and natural food and retail products on the go. With locations currently in Hollywood, Venice and DTLA, Locali continues to grow and innovate disruptive retail experiences for the purpose of facilitating personal, community and worldwide wellness. Locali serves an award-winning menu of soups, salads, sandwiches, snacks and smoothies with an emphasis on using certified organic ingredients, purified water and fair wage employment in their food preparation.
