Coke Florida and Coca-Cola Co. partner on reverse vending machine

Coca-Cola Beverages Florida (Coke Florida) and Coca-Cola Co. are teaming up to launch a new reverse vending machine (RVM) at the University of Miami.

Reverse vending is a recyclables recovery process by which plastic bottles and aluminum cans are deposited into a unit. The materials are crushed and sorted by type, then collected, treated and prepared for reuse. The process ultimately reduces carbon emissions across the supply chain and supports Coca-Cola’s World Without Waste initiative to recycle a bottle or can for everyone sold by 2030.

For each plastic bottle or aluminum can collected through the machine, 5¢ (up to $5,000) will be donated by Coca-Cola to the University of Miami Marine Science Graduate Student Organization sustainability initiative. The program focuses on environmental awareness and outreach activities on campus and in the community that help strengthen the intersection of science and sustainability.

Coca-Cola Beverages Florida LLC is a family-owned independent Coca-Cola bottler. Its exclusive sales and distribution territory covers more than 20 million consumers across 47 Florida counties.