• Red Bull North America


    COMPANY OVERVIEW

    About Red Bull North America

    Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH.

    Contact

    https://www.redbull.com/us-en

    More Info on Red Bull North America

    In the U.S. energy drink market, Red Bull held the leading position in 2024, with a market share of approximately 37.4%, based on dollar sales, according to Statista. The brand generated sales of approximately $7.76 billion in 2024.

    Globally, Red Bull sold 12.7 billion cans in 2024. 

    Products and Press Releases

    Red Bull
    Red Bull Summer Edition White Peach
    April 28, 2025
    Red Bull Summer Edition White Peach, a limited-time energy drink flavor, is now available in both sugar and sugar-free versions for the first time.
    Cold Beverage Winner: Red Bull Purple Edition Sugarfree
    Nov. 18, 2016
    Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree and Red Bull Lime...
    12z 8 Can Lock Up 5609508f319a6
    Sept. 21, 2015
    Red Bull Energy Drink Vitalizes Body and Mind. Red Bull consumption is driven by situations, not socio-demographics. Red Bull can be enjoyed by all kinds of people – truck drivers...
    new edition redbull copy 54f8926865da1
    March 8, 2015
    Red Bull® North America announces the expansion of the Red Bull Editions product line. The new Editions, which include Red Bull Orange Edition, Red Bull Cherry Edition and Red...
    Redbullenergyshotandsugarfreeenergyshot 10110211
    May 4, 2009
    Beginning June 2009, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugarfree Shot. Red Bull Energy Shot comes in re-sealable 2oz bottles...

    Articles & News

    Red Bull
    Red Bull debuts LTO flavors, including a first-tme U.S. Spring Edition
    March 3, 2025
    The first-ever U.S. Spring Edition from Red Bull — Red Bull Spring Edition Grapefruit & Blossom — is available for a limited time, with and without sugar.
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    Keurig Dr Pepper
    Oct. 13, 2022
    Keurig Dr Pepper announced a strategic partnership with Red Bull to sell and distribute Red Bull in Mexico.
    Selecta Group
    Selecta Vending Maschine Red Bull
    Feb. 22, 2022
    Europe’s leading route-based self-service and office coffee provider said it has entered into a "Power Partnership" with Red Bull. Selecta Group, headquartered in Switzerland,...
    Iri
    May 9, 2019
    May 08, 2019 09:05 AM Eastern Daylight TimeCHICAGO--(BUSINESS WIRE)--IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, announced...
    Photo by rawpixel on Unsplash
    Rawpixel 699844 Unsplash
    Dec. 20, 2018
    Sales of carbonated soft drinks went up for November, according to BevNET, citing Nielsen data. Overall dollar growth was up 2 percent. The Coca-Cola Co., Keurig Dr Pepper, and...
    Red Bull Purple Edition Sugarfree 582de72e32915
    Nov. 17, 2016
    At the NACS trade show, Red Bull unveiled new product innovation for 2017, expanding the successful Red Bull Editions line. Red Bull introduces new Red Bull Purple Edition Sugarfree...
    new edition redbull copy 54f8926865da1
    March 5, 2015
    SANTA MONICA, Calif., March 5, 2015 /PRNewswire/ -- Today, Red Bull® North America announces the expansion of the successful Red Bull Editions product line just in time to give...
    Red Bull Logo 11617205
    Aug. 8, 2014
    Red Bull GmbH has agreed to pay more than $13 million to settle a New York federal court proposed class-action lawsuit for alleged false advertising, according to Law360. The ...
    Red Bull Vending Machine
    Nov. 7, 2011
    A Bowling Green, Ky. business owner reported that someone stole the Red Bull vending machine from his business.

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    All content from Red Bull North America

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    Nov. 4, 2011
    Since launching its groundbreaking industry growth strategy (IGS) at last year’s OneShowSM, the National Automatic Merchandising Association (NAMA) has been busy sending positive...
    July 25, 2011
    Red Bull had decided to withdraw Red Bull Cola and Red Bull Energy Shots from the U.S. market – but says it has no plans to withdraw the products from the other 20 markets where...