Red Bull Summer Edition White Peach LTO debuts, along with Red Bull Athlete Challenge

The return of summer is heralded by the arrival of blooms and longer days — and Red Bull Summer Edition White Peach. This limited-time energy drink flavor, available for the first time in both sugar and sugar-free versions, is now available in 8.4 fl oz and 12 fl oz cans.

The Red Bull Summer Edition offers a taste of white peach with a touch of citrus peel and floral notes. Red Bull Summer Editions rotate through the current lineup in the Red Bull Editions series. These flavors are sold alongside the original line of Red Bull Energy Drinks and contain the same key ingredients, but with different flavor profiles.

Launching alongside the limited-time offering is the Red Bull Athlete Challenge, a fitness-based challenge that invites consumers to elevate their fitness journey and train like an athlete. With five different athlete challenges, the participant with the most reps vs. a pro will win “the ultimate day” with a Red Bull athlete. For more information, visit Red Bull Athlete Challenge.

Read more about energy drinks on VendingMarketWatch.com

• Better Buzz Coffee Roasters releases RTD Buzz Energy drinks
• Keurig Dr Pepper will distribute Black Rifle Coffee RTD energy drinks
• Red Bull debuts LTO flavors, including a first-time U.S. Spring Edition
• Energy drinks infused with Hershey flavors offer candy-infused pick-me-up
• STōK Cold Brew Coffee launches energy brew
• Monster Energy teams with rapper French Montana to launch Ultra Vice Guava
• 10 High-Performing Products for PicoCooler Vision