The Whole Earth Sweetener Co. introduces a first-to-market sweetener in foodservice, Pure Via® Turbinado Raw Cane Sugar and Stevia Blend. Pure Via® Turbinado Raw Cane Sugar and Stevia Blend looks and tastes like raw cane sugar, but each packet has 60 percent fewer calories than the leading brand. Pure Via® Turbinado Raw Cane Sugar and Stevia Blend offers a lower-calorie alternative with only five calories per serving.