De'Longhi appoints Eliza Woolston Sheffield as president of De’Longhi America

De’Longhi, a global leader in the espresso and specialty coffee categories, announced Eliza Woolston Sheffield as the new president of De’Longhi America. Sheffield will report to Mike Prager, CEO of De’Longhi Group North America.

Following years of continued expansion and growth for De’Longhi in North America, Sheffield will advance the company’s business in the United States and Canada in this newly established role. Sheffield will be responsible for the future direction, growth and day-to-day operations, including the company’s De’Longhi and Braun household brands.

“We are thrilled to welcome Eliza to lead our U.S. and Canada businesses,” Prager said in the announcement. “Eliza has an outstanding and diverse track record of success in growing businesses and building brands. She is a terrific addition to our expanding company.”

Sheffield brings a wealth of expertise from the premium and specialty home and appliance categories, with more than 25 years of experience and success across a range of businesses and functions, from startups to large, blue-chip branded companies.

Sheffield most recently served as the president of BlueStar Appliances and was responsible for substantial growth within the premium line of specialty kitchen appliances during her decade-long tenure. Prior to BlueStar Appliances, she held a range of marketing leadership roles with well-known brands and companies, including General Mills, Method Products, and award-winning and marketplace hit, Flip Video.

“I am incredibly honored to join the De'Longhi America family, as the brand expands its presence in the U.S. and Canadian markets across innovative categories like coffee and espresso,” Sheffield said in the announcement. “De’Longhi’s commitment to crafting exceptional products that boast innovative technology resonates with my passion for steering growth in consumer-centric organizations. I look forward to collaborating with the talented De’Longhi team and valued retail partners to drive meaningful innovation and fulfill our mission of ‘better every day.’”

In addition to her extensive experience, Sheffield holds a bachelor’s degree in history from Yale University and a Master of Business Administration from the Harvard Business School.