NESCAFÉ® Reinvents Coffee Category With New Ready-To-Drink Innovations

Feb. 5, 2019
The World's #1 Coffee Brand Reinvigorates U.S. Market with Coffee Protein Smoothie and Cold Whipped Latte

ARLINGTON, Va., Feb. 5, 2019 /PRNewswire/ -- NESCAFÉ®, inspired by the coffeehouse experience, is reimagining ready-to-drink beverages with its NESCAFÉ® Coffee Protein Smoothie and NESCAFÉ® Cold Whipped Latte. These two coffee products, available now in the U.S., shake up the coffee routine and offer uniquely delicious flavors.

NESCAFÉ® Coffee Protein Smoothie helps you get more out of your mornings with a plant-based, non-dairy beverage, while NESCAFÉ® Cold Whipped Latte provides a true barista-inspired, frothy latte texture for a perfectly indulgent reward. These innovative ready-to-drink beverages give coffee fans elevated yet convenient ways to enjoy coffee, whether they are tackling the morning commute or looking for an afternoon pick-me-up.

"The new NESCAFÉ® Coffee Protein Smoothie and NESCAFÉ Cold Whipped Latte are unique options for a high-quality coffee experience," said Leo Aizpuru, Marketing Director for NESCAFÉ®. "Both products go above and beyond what is currently on shelves to deliver Nescafé's trademark passion, expertise and technology to the ready-to-drink coffee category."

MORNING COFFEE SMOOTHIE PACKED WITH PROTEIN

  • NESCAFÉ® Coffee Protein Smoothie is a delicious plant-based coffee protein smoothie made with 100% Colombian Arabica coffee, oats and almond butter. With 15g of protein, each 11 oz. single-serve bottle contains as much as one cup of coffee and is available in Banana or Mocha flavors for a suggested retail price of $3.49.

SHAKE UP YOUR AFTERNOON LATTE

  • NESCAFÉ® Cold Whipped Latte is unlike other ready-to-drink coffee products on the market. Just shake to unlock layers of true froth and foam to deliver latte texture you expect from a coffee-shop experience. This deliciously chilled blend of indulgent flavors comes in single-serve 10 oz. bottles and is available in Coffee or French Vanilla flavors for a suggested retail price of $2.49.

Both new NESCAFÉ® ready-to-drink coffee products are now available at retailers nationwide. For more information, please visit www.nescafe.com/us and follow NESCAFÉ® on social @NescafeLatte @NescafeSmoothie.

Nestlé USA

Named among "The World's Most Admired Food Companies" in Fortune magazine for twenty-one consecutive years, Nestlé USA is committed to enhancing quality of life and contributing to a healthier future. By providing choices, from nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House,® Nestlé USA makes delicious, convenient, and nutritious food and beverages that make good living possible. With 2017 sales of $9.7 billion, Nestlé USAis part of Nestlé S.A. in Vevey, Switzerland — the world's largest food company. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

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