Royal Cup, Inc. And Partner Clients Donate Nearly $70,000 To Neverthirst From Roar Coffee Sales

BIRMINGHAM, Ala.--(BUSINESS WIRE)--Royal Cup, Inc., a leading importer, roaster and distributor of premium and specialty coffees and teas, today announced that it, along with nearly 600 partner clients, has raised $68,162.05 to-date for Neverthirst, an international nonprofit organization dedicated to bringing clean water to underserved populations, by donating a percentage from each serving of Roar coffee sold. The monies raised through this partnership directly funded the construction of wells and provided water-filtration systems for communities in Cambodia and India. 

“Everyone at Royal Cup is thrilled with and proud of the early success of our partnership with Neverthirst,” said Howard Chapman, president of Royal Cup’s Office Beverage Division. “It’s both rewarding and uplifting to witness the tangible utilization of our contributions, and subsequent positive impact from this initiative for communities in desperate need of clean, accessible drinking water.” 

Since the partnership began in November 2016, Neverthirst has used Roar funds to build two WASH projects for schools in Cambodia, which provides a biosand filter (removes up to 99 percent of harmful bacteria in water), a hand-washing station, a latrine block consisting of four to six toilets with disable access and hygiene education aimed at changing behavior at school and home. The organization has also built four wells, 11 rain tanks and 30 biosand filters with latrines across Cambodia, and two wells in India. 

“We are making strides every day to improve the well-being and living conditions for hundreds of thousands of people in the developing world, thanks to generous partners like Royal Cup,” said Brandon Gossett, director of development at Neverthirst. “Each year, more than 3.4 million people lose their lives as a direct result of consuming unclean drinking water, according to the World Health Organization. Neverthirst aims to significantly slash these statistics by providing clean water solutions and vital educational resources and training.” 

Two cents from each serving of Royal Cup’s Roar coffee sold goes directly to Neverthirst. The Roar line is an innovative and fast-growing brand, increasing by 40 percent year-over-year, which includes both coffee pods and whole-bean coffees. Current clients need only to continue drinking Roar coffees to help propel this initiative forward and provide life-saving access to live-giving water. 

For information about how you can help, please visit www.royalcupcoffee.com/roar4change, or find us on Facebook, Instagram or Twitter using the hashtag, #Roar4Change. 

About Royal Cup, Inc. 

Royal Cup, Inc. is a major importer, roaster and distributor of premium and specialty coffees and teas for restaurants, hotels, resorts, foodservice companies, business offices and convenience stores throughout the United States and the Caribbean. Established in 1896, Royal Cup is a family-owned company dedicated to providing sensational service for each customer. For more information, visit www.royalcupcoffee.com. 

About Neverthirst 

Neverthirst is an international, non-profit, Christian organization dedicated to bringing clean and living water to people in underserved areas, regardless of race, religion, ethnicity or gender. Established in 2008, Neverthirst is called to bring health and hope to those who lack access, and believe that where there is clean and living water, life flows. For more information, visit www.neverthirstwater.org.