BURGER KING® restaurants are introducing a new, freshly-brewed BK® Joe coffee blend nationwide with a $0.99 any size coffee deal for a limited time, the company announced in a press releaseAd. The new BK® Joe coffee blend has a bright taste and aroma with a new brewing method that results in hot, fresh coffee that hits the spot throughout the day. BK® Joe Iced Coffee is also available as part of the $0.99 deal.
“This is the start of a renewed focus on coffee for us,” said Alex Macedo, President, North America, for the BURGER KING® brand. “We invested a lot of time developing a new blend and refining the brewing procedures in our restaurants to help us serve a hot and freshly-brewed cup of coffee every time, for every guest.”
Editor's Note: Coffee has been generating increasing revenues for years now. McDonalds was one of the first "fast food" restaurants to really market its coffee brand as something special, even recently relaunching it to compete with premium coffee brands. Now Burger King has revamped its coffee offering...coffee promises to be an interesting and evolving trend in 2017.
