New England Coffee Celebrates 100th Year By Honoring Those Who Drink And Serve Their Coffee

BOSTON, March 14, 2016 /PRNewswire/ -- Celebrating 100 years of serving great coffee to extraordinary people, New England Coffee, a division of Reily Foods, today announced the launch of its 'Extraordinary People Campaign,' a year-long centennial campaign that honors the company's customers and consumers for helping them reach this important milestone.

"We are very excited to be marking our centennial year by celebrating the people who got us here," shared Michael Morse, vice president of marketing, Reily Foods Company. "Our dedicated employees and the hardworking people who serve and drink our coffee in big cities and small towns all over the country are the reason we've prospered for 100 years. And, they're the reason we've never wavered on quality and the processes we use. We are grateful to them all."  

From the floor of the New England Food Show in Boston, the company introduced its special Centennial Reserve coffee blend to commemorate its milestone year, which will be available as foodservice and retail offerings. Known for flavored coffees, New England Coffee debuted two new seasonal flavors, Butter Pecan and Peach Berry Smash, available now through August. To help foodservice operators address the ever-increasing appeal of cold coffee, New England Coffee announced its versatile Cold Brew Steeping Kit made with a 100% Arabica fresh ground coffee blend developed for slow steeping to deliver a superior, smooth brew. Cold Brew is featured in the show's 2016 New Product Showcase.

New England Coffee's year-long Extraordinary People Campaign includes the #YouAreExtraordinary Tour, an extensive sampling and engagement tour throughout New England. The tour is a mobile engagement program that will travel to restaurants, coffee shops and community locations around New England to thank the extraordinary people who serve and drink New England Coffee. Photos will capture the people in these communities and will be posted in the Extraordinary People 'Gallery' on the company's website. All are invited to post photos to the gallery, to New England Coffee's Facebook page or Instagram or Twitter with the hashtag #YouAreExtraordinary. A selection of the photos may even land in the campaign's advertising!

The Extraordinary People Campaign also includes radio, digital and print advertising; a newly designed website; a social media initiative; a special Centennial Reserve Coffee and a commemorative coffee table book and short film that share the company's 100-year history and culture.

Founded in 1916 by two brothers and a cousin delivering coffee to restaurants by horse and wagon, today New England Coffee is offered nationwide in thousands of coffee shops, restaurants, retailers, grocery and convenience stores. A reputation for making consistently good coffee, the company still uses the founders' old-world method of small-batch roasting 100% Arabica beans onsite that are tested over 7,000 times per week, and the art of cupping, where specially certified experts evaluate every nuance of the coffee from aroma, to body and texture, to acidity and sweetness. In 2013, New England Coffee was purchased by Reily Foods Company, also a family business, which was founded in 1902.