Marley Coffee Announces New Documentary, Campaign To Support Water Wise Coffee™
DENVER--(BUSINESS WIRE)--Marley Coffee (OTCQB:JAMN), the sustainably grown, ethically farmed and artisan-roasted premium coffee company, is announcing its support for the non-profit Water Wise Coffee™ program with a new documentary and crowdfunding campaign created in conjunction with strategic partner Mother Parkers Tea & Coffee, as part of their broader commitment to sustainability.
Launching today, International Earth Day, consumers can view the documentary featuring Rohan Marley, son of legendary musician Bob Marley [Robert Nesta Marley O.M.] and Founder of Marley Coffee, which highlights the economic and human impact of coffee production and the importance of long term sustainability. Additionally, supporters can contribute to the crowdfunding campaign to support Water Wise Coffee in cleaning the Sidama region’s wet mills in Ethiopia, the birthplace of coffee.
The wet milling process is used in some portions of the world as a way to extract the coffee bean from its fruit. This produces organic waste that can threaten to pollute local water supplies. To counteract this, Water Wise Coffee helps producers naturally filter water by using sustainable vetiver grass. Independent tests have shown that in just 24 months, there has been a dramatic improvement in water quality within rivers surrounding these wet mills. Starting in Ethiopia, the goal is to convert all 220 accessible wet mills in the Sidama coffee region by 2020. To date, more than 26 wet mills have vetiver grass wetlands that are able to provide clean water to the local community; the crowdfunding campaign will help to move towards this goal.
“Coffee connects us in so many ways – to each other, to our senses and to the earth that provides for us,” said Rohan Marley, Founder and Chairman of Marley Coffee. “Coffee has so much cultural importance in Ethiopia—it’s more than a commodity, it’s a way of life, and it’s our responsibility to instill sustainable practices that benefit the community where the coffee is harvested and grown, but also the global community. This crowdfunding campaign gives us the opportunity to expand the scale of our project, providing the Sidama coffee region with clean water and a clean life source.”
Rooted in the Marley family values of love, passion and social responsibility, Marley Coffee is committed to global sustainability and transparency, donating one cent of every single-serve capsule sold to Water Wise Coffee to further their mission. Marley Coffee is also the first premium coffee brand to provide consumers with a great tasting, premium coffee in an easy-to-recycle sustainable single-serve capsule: the recyclable RealCup™. All Marley Coffee single-serve capsules will transition to the recyclable RealCup™ by summer 2015, five years ahead of industry giants.
Funds raised from supporters of the crowd funding campaign will help the program convert more wet mills over the coming year to safe and sustainable systems. In addition, Mother Parkers Tea & Coffee has committed to matching up to $100,000 in public donations.
For more information on Water Wise Coffee and to view the documentary or contribute to the crowdfunding campaign, visit www.waterwisecoffee.com. For more information on Marley Coffee, visit www.marleycoffee.com or contact Jessica Weeg at 219-212-0321 or [email protected].
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a U.S.-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN." For additional information, follow Marley Coffee on Facebook, Twitter and visit MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.
About Water Wise Coffee™
The program is administered by TechnoServe, a registered non-profit organization that has been recognized for nine consecutive years with four-star ratings by Charity Navigator, an independent evaluator of charitable organizations. The program is fully transparent and details of how Water Wise Coffee™ spends its investment are available.
About Mother Parkers Tea & Coffee
Mother Parkers is one of North America’s leading coffee and tea companies, providing best-in-class private label solutions for some of the world’s largest retailers and foodservice companies. It also manufactures its own brands, including Higgins & Burke™ tea, and Mother Parkers®, Brown Gold®, Martinson® and Marley coffees, in multiple formats. Mother Parkers is a leading innovator in the single-serve market with the patented RealCup™ brand of hot beverage capsules and the recyclable RealCup™ capsule. The Company combines state-of-the-art technology and new product innovation with more than 102 years of business excellence to consistently deliver solutions for customers.
