The Boston Globe recently examined the growing popularity of iced coffee in the U.S.
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Editor’s Insight: Very few coffee service operators have taken advantage of the opportunity to build the ticket with iced coffee.
In the challenging economic climate, many coffee service operators have found that many customers want to reduce their expenditures on additional products and services. But coffee service operators have to understand that customer needs vary a lot, and as service professionals, it is their job to understand individual customer needs. While many businesses want to reduce costs, many businesses are also doing very well and interested in new ways to improve employee productivity. This is why it’s important for refreshment service operators to be informed about new products and services such as iced coffee. 08-12-11 by Elliot Maras
