Pulse Beverage Released Its Quarterly Report For The Period Ended March 31, 2017
Source Pulse Beverage Corporation
DENVER, May 22, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that it had filed its Q1 FY2017 Quarterly Report (10-Q) with the United States Securities and Exchange Commission for the period ended March 31, 2017.
For the 3-month period ended March 31, 2017 The Company reported gross sales of $368,442 vs $737,414 for the comparable period in 2016. This represents a decrease of $368,792 or 50.0%. This decrease is consistent with the planned 2016 restructuring of the Company’s operations that was designed to achieve higher sales per employee and to allow the Company to sell their wares directly to strategic retailers. Also, at this same time, the Company was reintroducing their Lemonade and Limeade products in the new 16.9-ounce European glass format, which has been requested and received well by the retail trade. While these changes negatively affected revenues during the first quarter of 2017, our operating losses became narrower. Management believes these changes will continue to reap benefits in the future, in the form of increased revenues and future profitability.
For the 3-month period ended March 31, 2017 the Company's net operating loss was $316,108 compared to a loss of $371,980 for the comparable period in 2016. This represents an improvement of $55,872 or 15.0% against a revenue decrease for the period of 50.0%.
