PepsiCo Inc. Launches Organic Gatorade

PepsiCo is now selling Gatorade that has been certified organic by the U.S. Department of Agriculture, according to Bloomberg. The company has launched strawberry, lemon and mixed berry G Organic versions in some Kroger supermarkets and plans to expand the rollout to other retail and c-store locations in the next few weeks.

Earlier this year the company announced it would introduce an organic version of Gatorade as part of a strategy to strengthen its portfolio of ‘healthier’ products, VendingMarketWatch.com reported.

G Organic has seven ingredients and is the first major sports drink aimed at pleasing customers who are searching for “fewer and more natural components,” Bloomberg wrote.