Doritos literally launching ‘space chips’ to support childhood cancer research and treatment
Aug. 20, 2024
Doritos is going to space. The made-for-space Doritos are specially formulated to keep the zesty Cool Ranch flavor from floating away, so astronauts can enjoy them in zero gravity.
Doritos is going to space. The made-for-space Doritos are specially formulated to keep the zesty Cool Ranch flavor from floating away, so astronauts can enjoy them in zero gravity.
Frito-Lay produced the special chips for the Polaris Dawn mission, which will launch on August 26 via SpaceX’s Falcon 9. The astronauts on the commercial space exploration mission will perform tasks such as testing a next-generation spacesuit during the first commercial spacewalk and testing a new communication system using Starlink.
The Polaris Dawn crew also will conduct more than 40 health research experiments while raising funds for St. Jude’s Children’s Research Hospital to support childhood cancer research and treatment.
The specially produced limited-edition mini Doritos are designed to be eaten in one bite.
Dorito’s fans can participate by donating to “Going Zero Gravity for a Cause” to win their own Cool Ranch Zero Gravity chips in special glow-in-the-dark packaging.