Haribo is launching a sour soda gummi candy on Halloween in Houston, in the city that leads the country in love for sour candies, according to Circana data. The event will give a few lucky consumers the first chance to taste the candies before broader distribution commences.
Designed for fans of a tangy kick, the Sour Sodas combine a sour-flavored, chewy center and a light, crunchy shell. These bite-sized, bottle-shaped gummies come in three soda-inspired flavors: Cherry-Cola, Lemon-Strawberry and Peach-Blue Raspberry.
“Haribo Sour Sodas give fans exactly what they’ve been asking for: bold sour flavors in exciting combinations that make every bite an experience,” Abigail Bennie, director of brand management at Haribo, said in a release. “We can’t wait to bring people together over the immersive joy of sour; everyone has a favorite, and the best part is sharing them.”