Kit Kat debuts seasonal shape

Nov. 20, 2024
Available for a limited time, Kit Kat Santas are the first seasonal shape for the brand.

Available for a limited time, Kit Kat Santas are the first seasonal shape for the brand. Adorned with imprinted boots, a smile and an even crispier wafer-to-chocolate ratio than a traditional Kit Kat bar, according to Hershey’s, the treat will find broad distribution, thanks to a collaboration with Simon Property Group.

Simon, a real estate investment trust that owns, develops and manages shopping malls, premium outlets, and other retail properties, plays host to Santa throughout the holiday season as holiday-goers wait in long lines to meet Santa. At selected Simon locations, instead of the traditional peppermint that Santa shares, those on the ‘Nice List.’

On December 7-8, Kit Kat Santas will be available at the Roosevelt Field Mall, Garden City, N.Y.; Woodfield Mall, Schaumburg, Ill.; and Brea Mall, Brea, Calif., at the Santa photo experience.

"Our first-ever shape, Kit Kat Santas, builds on the Kit Kat brand's product portfolio to offer a new way to bring fun to consumers," said Scott Sorensen, associate manager, Kit Kat. "With an even crispier wafer-to-chocolate ratio, this seasonal twist on our traditional Kit Kat bar is sure to become a newfound annual ritual, giving fans a taste of more of what's to come from the brand."

Kit Kat Santas are available at retailers nationwide.

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