Offering “a fresh take on classic indulgences with the same soft, fluffy texture,” Wonder brand is expanding into the snack food aisle with a new line of products.
The line includes crème-filled chocolate cupcakes, crème-filled confetti cakes, glazed and honey buns, miniature doughnuts in powdered, frosted, and crunch coatings, pecan cinnamon twists, cinnamon rolls, brown sugar cinnamon donut sticks and peanut butter wafers.
Wonder brand is among the brands owned by Flowers Foods Inc. Others include Nature's Own, Dave's Killer Bread, Simple Mills, Canyon Bakehouse, Wonder and Tastykake.
What they are saying
“For generations, Wonder bread has been a staple in American households, bringing families together over meals and memories,” said Ashley Hornsby, director of brand management in a LinkedIn post. “With the launch of our new treats, we’re excited to bring that same sense of nostalgia and joy to a new category, giving consumers a delicious way to enjoy Wonder beyond the bread aisle.”
