Snacking choices reflect generational trends, notes Mondelēz in a new report

It is no surprise that food preferences evolve with each generation, and savvy vending and micro market operators must be prepared to meet those evolving tastes. In a new report, Mondelēz International examines snacking preferences by generation to offer insights operators can put directly to work in their unattended retail outlets.

Key insights in the report include:

• 66% of consumers say that anything can be a snack.¹
• 34% across all generational groups would get a new snack flavor as soon as it hits the market. This desire to try new flavors is highest among Gen Z, where 41% would try LTOs and other new iterations of trusted brands.²
• While older generations — millennials, Gen X and Boomers — opt for snacks to satisfy a craving, Gen Z choose a snack when seeking a treat or indulgence for themselves.³
• Packaged salty snacks lead the pack as the snack item most favored across generations.¹
• Sweet indulgences hold strong, with cookies ranking as consumers’ most loved snack.³

To learn more and see snacking preferences by generation, download the report from Mondelēz International.

Sources:
1.Datassential, Keynote Report: Snacking, August 2023
2 Mondelēz Foodservice and The Harris Poll, The Fifth Annual State of Snacking 2023 Global Consumer Trends Study, 2024
3 Datassential, Snack Trends, October 2023

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• Nestlé positions its Nescafé Fusion for personalized coffee experiences
• A Shirley Temple LTO taps the nostalgia trend
• Crafted beverage LTO from Pepsi lets consumers embrace culinary experimentation
• Chip flavors inspired by Greece, India and Korea from Frito-Lay