Pop-Tarts mascots vie to be game-winning snack for the college bowl victors

College football fans will long remember Frosted Strawberry Edible Mascot, the spoils for victors Kansas State during the first Pop-Tarts Bowl in 2023. This year, Pop-Tarts is introducing three new frosted faces to serve as mascots and compete for “ultimate pastry glory,” being served as the game-winning snack for the Pop-Tarts Bowl victors.

While two mascot flavors have been revealed, Pop-Tarts bringing back a fan-favorite flavor — to the shelves and to the field — as an Edible Mascot for the Pop-Tarts Bowl. On its Instagram page, Kellanova revealed its returning-flavor contenders and offered fans a chance to guess.

In addition to the mystery flavor, Frosted Wild Berry and Frosted Hot Fudge Sundae will serve as Pop-Tarts Bowl mascots.

Fans can get in on the action by submitting their guesses of the toaster pastry's identity on PopTarts.com/Bowl. The 2024 Pop-Tarts Bowl will be held on December 28 at 3:30 p.m. at Camping World Stadium in Orlando.