Fan-driven social media campaigns succeed again, as Kellanova re-releases Pringles Dill Pickle after two years of fans' pleas. Social influencers could not stop talking about dill pickle flavor, and content tagged with #pickletok garnered hundreds of millions of social media views on TikTok.
Pringles Dill Pickle delivers straight-from-the-jar dill pickle flavor, says the company. “From TikTok videos to fan requests, the nation's dill pickle craving is undeniable — and Pringles always aims to satisfy the latest trending flavor craving,” Mauricio Jenkins, U.S. Head of marketing for Pringles, said in a statement. “With the return of Pringles Dill Pickle, we're bringing joy to our die-hard fans and giving first-timers the chance to indulge in the fanfare while joining in on the pickle trend.”
In addition, Pringles is bringing back Pringles x Hot Ones. Inspired by Hot Ones sauces, the lineup features two returning and one new flavor. They include:
- Pringles Hot Ones Los Calientes Barbacoa, a new flavor, combines a blend of chipotle and smoky jalapeño flavor with earthy herbs and spices.
- Pringles Hot Ones Los Calientes Rojo mixes a smoky blend of serrano and habanero chiles.
- Pringles Hot Ones Los Calientes Verde balances spicy applewood smoked red jalapeños and zesty habanero.
