To support the launch of new Planters Nut Duos, the brand is launching a new advertising campaign: 'Duo-licious'. The campaign includes three 15-second TV spots where snacking moments are humorously interrupted by a memorable singing duo who enthusiastically put on a show.
"The 'Duo-licious' campaign highlights Planters Nut Duos with a blend of fun and excitement, highlighting how this new product transforms snacking into an unforgettable experience," said Ashley Krautkramer-Gonya, senior brand manager for the Planters brand.
Beyond TV and streaming services, the new 'Duo-licious' campaign will run across several digital and social platforms, including a Snapchat lens in which the duo serenades users in "flavor harmony", as well as TikTok creator content.
