Sour Patch Kids and Snapple brands partner for a flavor-packed candy collaboration

Sour Patch Kids and Snapple have teamed up for a bold flavor mash-up: Sour Patch Kids Snapple fruit-flavored mix candy.

Tempting for fans of both Sour Patch Kids and Snapple, the limited-time offering arrives in stores in July in three flavors inspired by the Snapple brand's popular juice drinks: Mango Madness, Kiwi Strawberry, and Fruit Punch. 

"At Sour Patch Kids, we're always looking for inventive ways to introduce new flavors and spark excitement among our fans," said Grace Howard, innovation brand manager with Mondelēz International. "And what better way to do that than by partnering with Snapple, whose iconic juice drink flavors perfectly complement our sour-then-sweet experience."

"Joining forces with a fellow Gen-Z favorite like the Sour Patch Kids brand allows us to give Snapple fans a delicious new way to treat themselves to their favorite Snapple flavors, and supports the brand's vision to inspire a more flavorful world," said Kelli Freeman, senior vice president of marketing at Keurig Dr Pepper.

Sour Patch Kids Snapple flavored candy is now available at all major national retailers in a 3.61 and 8.02 oz bags.

Mondelēz International's sister brand, Swedish Fish, is also introducing a limited-edition mix of Snapple-inspired flavors. Swedish Fish Snapple Fruit Flavor Mix is now available at all major national retailers.