New flavors, updated design and updated classics from 5-hour Energy

Innovations Ventures LLC announced an update to its popular 5-hour Energy product line. The refresh features a redesign of its 16-oz. beverage, enhancements to classic flavors and two new flavors.

"Our consumers lead active, exciting lives filled with adventure, and our new energy drink lineup is designed to support them through those busy days," Doug Steffen, vice president of beverage sales at Innovation Ventures LLC, said in the announcement. "We've been a trusted brand for 20 years, and with our new canned beverage redesign, plus our flavor enhancements and new flavor introductions, we can continue to give our consumers the energy they need to fuel their fun."

The highlight of the lineup is the vibrant redesign of the 5-hour Energy 16 oz. beverage. The canned beverage sports a colorful and fun design with an enhanced logo and prominently displays important key attributes on the front, making it easier for consumers to make informed choices about their energy drinks.

In addition to the visual makeover, Innovation Ventures LLC has enhanced the flavors of several fan favorites in the drink lineup. With flavor improvements and higher levels of carbonation, these beverages provide a more enjoyable experience while delivering the same functionality consumers rely on with an unchanged 230 mg. of caffeine and proprietary blend of vitamins and taurine.

The lineup expands with two new flavors: Rainbow Sherbet, a unique combination of orange and lemon-lime flavors, and Raspberry Razz, bursting with the irresistible taste of summer-ripe raspberries.

The newly designed cans and flavors will be available for consumers this summer.