Gatorade launches new Gatorade Water, entering the bottled water category

Gatorade announced the national launch of its first unflavored water – Gatorade Water – bringing the trust and credibility of the leading sports drink to a new aisle.

Gatorade Water is now available in stores nationwide, on Amazon and at Gatorade.com. The product is available in 1L bottles for all-day hydration and 700ml bottles that feature a sport cap.

Gatorade Water is alkaline with a pH of 7.5 or higher, electrolyte infused for a refreshing, crisp taste, and the bottles are made from 100% recycled plastic. The premium water was developed for active people looking for an all-day hydration option.

Gatorade Water is launching a marketing campaign titled "Always in Motion," which captures the spirit of the athlete who's making moves and making progress every day.