Jack Link's Protein Snacks, the global leader in meat snacking, continues to transform the protein snacking game by developing products that bring new consumers to the category and create new protein snacking occasions. For 2019 innovation, portability and on-the-go snacking continue to be key platforms for the company as it extends its presence outside the main meat snack set. The new products include Jack Link'sSmoked Beef Sausages, Jack Link's Steak Bites and Cold Crafted Linkwich.
"We are on a mission to make protein snacking accessible to everyone," said TD Dixon, chief marketing officer at Jack Link's Protein Snacks. "Consumers continue to seek more protein in their diet, so we've focused our innovation efforts, whether that be form, packaging or flavors, to provide consumers new opportunities to engage in the category. These efforts are creating incredible growth for our customers and the entire category."
3 New Products, 3 New Protein Snacking Occasions
Jack Link's 2019 new products include:
- Jack Link's Steak Bites: Eating America's #1 meat snack brand on the go just got easier, thanks to Jack Link's Steak Bites. In a category that is dominated by sugar, fat, and calories found in sweets and nuts, Jack Link's takes out the competition with new Steak Bites, offered in a one-handed, tear-and-eat snack pack. Jack Link's Steak Bites give consumers exactly what they want – a high-protein, low-fat, handheld snack at an awesome value. Made with 100% beef, the steak bites are an excellent source of protein with 17g of protein in one single pack and only 110 calories. Launch includes two flavor varieties, Original and Teriyaki.
- Cold Crafted Linkwich: In 2018, Jack Link's launched Cold Crafted, a new line of fresh and convenient snacking in a refrigerated format. After incredible in-market success, Cold Crafted is introducing the ultimate breadless sandwich, Cold Crafted Linkwich. Made with premium cured meats and real Wisconsin cheese, this hand-held snack was inspired by the eating habits of busy families. Linkwich is a line of family-friendly, protein snacks with a grab-and-go combo offering 15g of protein in one serving and only 1g of carbs and sugar. Launch includes three varieties: Colby Jack & Hard Salami, Pepper Jack & Genoa Salami and Cheddar and Hard Salami.
- Jack Link's Smokehouse Beef Sausages: In what promises to be the company's most craveable eating experience yet, Jack Link's new Smokehouse line brings true craft-style products to the meat snack category. Smokehouse Beef Sausages will be the first product launched under the new line. Sausages continue to be the fastest growing meat segment, and Jack Link's is taking it one step further, introducing a 100% beef smoked sausage snack option. Smokehouse Sausages provides consumers a uniquely crafted protein snack using quality ingredients, intense and rich flavors, and a naturally smoked finish with hickory and applewood. Launch includes two flavor varieties, Original and Hot & Spicy.
About Jack Link's® Protein Snacks -- Jack Link's is a global leader in portable protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wisconsin, Jack Link's is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation. The company is made up of over 4,000 passionate team members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Jack Link's offers more than more than 300 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The Jack Link's Protein Snacks portfolio of brands includes Jack Link's, Jack Link's Cold Crafted, Lorissa's Kitchen, MATADOR Jerky, World Kitchens Jerky, BiFi, and Peperami.
