Del Monte Foods (U.S. subsidiary of Del Monte Pacific Limited, Bloomberg: DELM SP, DELM PM), one of the nation’s largest producers, distributors and marketers of premium quality, branded food products, today announced the launch of “Growers of Good™,” a multi-year marketing campaign focused on the brand’s relationship with its farmers, the communities and people it serves, and our natural resources. “Growers of Good™” marks the company’s first master brand campaign since Bursting with Life™, which launched in 2012.
Launching this month, the campaign includes advertising across a range of communication channels including television, digital and social. The television ads introduce the “Growers of Good” concept, noting that Del Monte Foods grows what’s important: from fruit and vegetables grown “at family farms that have been with us for over 100 years” to “nutritious meals, a healthy planet, and a more hopeful tomorrow.” The ads feature the brand’s popular whole kernel corn made with natural sea salt and peach Fruit Cup™ snacks made with 100% juice.
“The campaign is grounded in our commitment to growing the things we love: healthier fruits and vegetables, healthier families, and a healthier planet,” said Bibie Wu, Chief Marketing Officer, Del Monte Foods. “Del Monte Foods is the leading brand in canned vegetables and fruit, but we strongly believe that we are much more than just a food company; we are an advocate for doing what’s good. The launch of this campaign is just the beginning of telling our story and engaging people in a more meaningful, deeper and authentic way.”
The television ads will run on a variety of networks including TNT, TBS, Lifetime, Food Network, Cooking Channel, Bravo, and TLC. The television ad can be viewed here. The creative agency is DonerLA.
About Del Monte Foods, Inc.
Del Monte Foods, Inc. is one of the largest producers, distributors and marketers of premium quality, branded food products for the U.S. retail market. Our brands include Del Monte®, Contadina®, College Inn®, and S&W®.
Del Monte Foods is the U.S. subsidiary of Del Monte Pacific Limited (Bloomberg: DELM SP, DELM PM) and is not affiliated with certain other Del Monte companies around the world, including Fresh Del Monte Produce Inc., Del Monte Canada, or Del Monte Asia Pte. Ltd. For more information on Del Monte Foods, visit www.delmontefoods.com
