Mondelēz launches Soft-Baked Chips Ahoy! with a tender, chewy texture

Jan. 9, 2025

Baked into a square shape with a brownie-inspired texture, Chips Ahoy! Baked Bites, Blondie variety, are made with real chocolate chips and without fructose corn syrup. The latest Chips Ahoy! innovation pairs the chocolate chip taste that fans enjoy in a bite-sized, bake treat.

Related To: Mondelēz International Vending

The Baked Bites line kicks off with the Blondie variety, but Mondelez promises additional flavors. The bites are packaged for on-the-go snacking, sharing with friends or enjoying at home. In addition to Baked Bites, Chips Ahoy! also is releasing a new flavor in their Original lineup for chocolate and caramel lovers: Chips Ahoy! Chocolate Caramel Cookie, in early 2025.

To help drive home the soft, sweet charms of the new Baked Bites, the brand launched a sweepstakes where the grand prize is an immersive stay in limited-edition Baked Bites hotel rooms at the Arlo Midtown in New York. The Chips Ahoy! “snacks-perience” will give the winners a comfortable bed with a soft, plush comforter and pillows to look like a soft Baked Bite; square Baked Bite pillows; plush Chips Ahoy! slippers and cozy robes; branded wall and framed artwork; blue accent lighting; Baked Bite-scented toiletries; and a terrace with Chips Ahoy! furniture overlooking the city skyline. Fans can enter to win the all-expenses paid weekend stay for two at www.chipsahoybakedbites.com.

“The introduction of Baked Bites follows a year filled with delicious Chips Ahoy! innovations from the Mmm-proved Original recipe reveal and Crunchy Gluten Free Cookie, to seasonal limited editions and Big Chewy Cookies,” said Sabrina Sierant, Chips Ahoy! senior director, said in a release.