Reese's Crunchy Peanut Bar extends iconic candy brand

Hershey Co. is extending its Reese’s brand with a new texture profile featured in a bar – not the customary cup – that combines peanuts and peanut butter creme on the inside, enrobed by a layer of chocolate on the outside.

The new Reese's Crunchy Peanut Bar will be a permanent addition to the Reese's portfolio. It’s rolling out nationwide in 3.2-oz. king size with a suggested retail price of $1.89. 

This year Reese's has come out with a couple of new products, including the Peanut Butter Lovers Cup with a peanut butter coated cup, and announced an organic line.