Vanilla lovers, rejoice: Kit Kat Vanilla, with its crisp wafers enrobed in vanilla-flavored crème, is joining the brand’s product lineup.
The move reflects consumers’ love for vanilla, a flavor that is liked or loved by nearly 90% of consumers, according to Datassential via its Innova Database, "A Dive into the US Chocolate Confectionary Market."
To celebrate its debut, the Hershey Co. will give away four Kit Kat-branded Béis carry-on luggage filled with Kit Kat Vanilla bars, and one grand prize winner will receive an additional $1,000 vacation rental marketplace gift card, via a contest on its Instagram, @kitkat_us. To enter, fans should follow the brand's Instagram page and post a comment sharing what they would do on their ultimate vanilla break, using the hashtag #KITKATVanillaBreakSweepstakes.
Kit Kat Vanilla is available in standard and king sizes.
