Vanilla lovers, rejoice: Kit Kat Vanilla, with its crisp wafers enrobed in vanilla-flavored crème, is joining the brand’s product lineup.
The move reflects consumers’ love for vanilla, a flavor that is liked or loved by nearly 90% of consumers, according to Datassential's Consumer Preference database.
To celebrate its debut, the Hershey Co. will give away four Kit Kat-branded Béis carry-on luggage filled with Kit Kat Vanilla bars, and one grand prize winner will receive an additional $1,000 vacation rental marketplace gift card, via a contest on its Instagram, @kitkat_us. To enter, fans should follow the brand's Instagram page and post a comment sharing what they would do on their ultimate vanilla break, using the hashtag #KITKATVanillaBreakSweepstakes.
Kit Kat Vanilla is available in standard and king sizes.
This article has been updated to credit Datassential's Consumer Preference database as the source data about consumer preference for vanilla flavoring.
